This is what separates ads that convert from ads that flop. The more real content we have of you, your team, and your space, the better your ads perform. Stock photos don't cut it — real photos and videos build trust and get patients to book.

• 🎥 Videos of you talking about your services, your approach, or why patients come to you. Even 30–60 seconds on your phone works.

• 👤 Photos of you — headshots or candid. Anything that shows who the patient is booking with.

• 👥 Team photos — group shots, staff at work, behind the scenes. Shows patients it's a real operation.

• 🏥 Photos/videos of your clinic — the space, treatment rooms, front desk, exterior. Patients want to see where they're going.

• ⭐ Patient testimonial videos — even short clips of happy patients saying what changed for them. These are the highest-converting assets we can run.

• 📄 Before/after photos (with patient consent), written reviews, or screenshots of positive feedback you've received.
  
  Easiest way to send everything: create a Google Drive folder, drop all your photos and videos in it, and share the link below. That way you can keep adding to it over time and we'll always have access to fresh content for your campaigns.

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